Oval-cut diamond engagement rings remain one of the strongest trends in 2026. While they first surged in popularity through celebrity influence, today’s buyers are choosing them because they combine timeless elegance with excellent finger coverage, exceptional brilliance, and versatility across both classic and contemporary settings. Industry trend reports consistently place oval cuts among the most […]
Archives for July 2026
What are the latest trends for Asscher-cut diamond engagement rings?
The Asscher cut is experiencing a strong resurgence in 2026, driven by the wider revival of vintage-inspired jewellery and the growing demand for engagement rings that feel distinctive rather than trend-driven. While oval and elongated shapes still dominate overall sales, Asscher-cut diamonds have become one of the most sought-after choices for buyers looking for understated […]
What are the latest trends for emerald-cut diamond engagement rings?
Emerald-cut diamond engagement rings are one of the strongest-performing styles in 2026. Their clean, step-cut facets emphasise clarity and elegance rather than sparkle, appealing to buyers looking for timeless sophistication with a contemporary twist. Industry trend reports indicate that the emerald cut continues to gain market share alongside other elongated diamond shapes, particularly among buyers […]



